Shukaku (Rebranding)

Our rebranding project for Japanese all-you-can-eat buffet chain, Shukaku, saw us reimagining their brand to better fit the modern palate. We effortlessly blended tradition with innovation, starting with a redesigned logo featuring the iconic Japanese raccoon as their unique logo.

The integration of meat textures as a graphic element added a tactile element, creating a visually compelling narrative that emphasized Shukaku’s commitment to the art of BBQ. With a consistent design language across their collaterals, we elevated the dining experience, reinforcing Shukaku’s identity as a contemporary BBQ haven.